ATS Professional Training

SEA Training: Google Ads & Bing Ads

Learn how to create and optimize Google Ads and Bing Ads campaigns to generate more customers!

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1- Develop your skills

Create, measure and optimize campaigns, become autonomous in managing campaigns for your company.

2- An expert gives you all the tips

Our best SEA expert gives you the secrets of Google Adwords in several sectors: case studies, videos and live demo!

3- On-site or remote training

In your premises, in our offices in Biarritz, or remotely, several rooms are available for three different levels: beginner, intermediate or advanced.

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  1. 1
    Make your request

    After receiving your request, we will contact you to give you all the details: hours, course and training plan, prices, possible locations and dates. We can build a training plan adapted to your needs.
  2. 2
    Validation of quotation and financing

    After receiving our estimate, we validate with you the dates and objectives of the training. A financing plan is also possible.
  3. 3
    Group or in-company training

    The training takes place in your premises in private or in our premises with other learners. Several sessions may be necessary depending on the level of training selected.

Free Google Ads Training

Join the Cercle 64 and receive e-mail invitations to upcoming free digital marketing workshops.

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Google Ads (SEA) training in Pyrénées-Atlantiques

Google Adwords and Bing Ads training

Our Google Ads training is particularly suitable for entrepreneurs and marketers who want to use this channel to generate more customers for their business. 


We also offer this training for students or people in retraining who wish to offer this service to other companies!


Here are some of the topics covered during the training:


- Creation of the campaigns: identification of the keywords, parameterization of the campaigns, writing of the advertisements

- Measurement and tracking: installation of Google Analytics, Google Tag Manager and conversion measurement

- Campaign optimization: keyword management, bidding, A/B testing

- Tips and specifics by sector: B2B, e-commerce, real estate...

Google Ads and SEA training in Biarritz, Saint-Jean-de-Luz, Bayonne and Pau.

We specifically train companies in the department (Biarritz, Saint-Jean-de-Luz, Bayonne, Pau...).


We also give advice to all entrepreneurs in the Pyrénées-Atlantiques via our guide and via our free webmarketing training.