150% more visits and 100% more sales
E-commerce acquisition - Car parts
Marketing Management, Tools and Analytics
- Multi-million euro budget for digital marketing
- Analytics management for France, Spain and the USA
Management of acquisition campaigns
- Management of Paid campaigns, SEO and Display
- Management and development of the Oscaro brand on digital with dedicated campaigns
"Adrien is a colleague with whom we ran, among other things, a campaign that won Fevad's 2013 Favor'i de l'e-commerce awards. The original communication operation carried out by Oscaro.com with the Disney studios on the occasion of the release of the animated film Planes was distinguished by Fevad as the "best communication strategy" of 2013 by the jury of the 7th edition of the Favor'i of e-commerce. "
Couple highly ROI-intensive digital campaigns with branded campaigns
Capturing purchase intent...
60% of sales came from SEO and SEA. In the car parts market, the objective was to be in the top 3 positions on all possible keywords to capture purchase intent.
To make the investments profitable, the conversion rates of the campaigns and the website had to be optimized to the maximum thanks to very advanced analytical tools.
And develop the brand and the market
The brand had to be developed to give drivers confidence and to compete with car manufacturers. Numerous branding campaigns were launched like this innovative campaign launched in cooperation with Disney on all digital channels. (video below).