THE SOUTHWEST INBOUND & GROWTH MARKETING AGENCY
THE SOUTHWEST INBOUND & GROWTH MARKETING AGENCY
+ 150% more visits and 100% more sales
E-commerce acquisition - Car parts
Marketing Management, Tools and Analytics
- Multi-million euro budget for digital marketing
- Analytics management for France, Spain and the USA
Management of acquisition campaigns
- Management of Paid campaigns, SEO and Display
- Management and development of the Oscaro brand on digital with dedicated campaigns
"Adrien is a colleague with whom we ran, among other things, a 2013 winning campaign for Fevad's Favor'i de l'e-commerce. The original communications operation carried out by Oscaro.com with Disney Studios to mark the release of the animated film Planes was singled out by Fevad as the "best communications strategy" of 2013 by the jury of the 7th edition of the Favor'i de l'e-commerce."
Couple highly ROItic digital campaigns with branded campaigns
Capture purchase intent...
60% of sales came from SEO and SEA. In the auto parts market, the objective was to be in the top 3 positions on all possible keywords to capture purchase intent.
To ensure a return on investment, conversion rates for campaigns and the website had to be optimized as far as possible, using advanced analytics tools.
And develop the brand and the market
The brand had to be developed to give drivers confidence, and to compete with car manufacturers. Numerous branding campaigns were launched, such as this innovative campaign launched in cooperation with Disney on all digital channels (video below).
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