+ 150% more visits and 100% more sales
E-commerce acquisition - Car parts
Marketing Management, Tools and Analytics
- Multi-million euro budget for digital marketing
- Analytics management for France, Spain and the USA
Management of acquisition campaigns
- Management of Paid campaigns, SEO and Display
- Management and development of the Oscaro brand on digital with dedicated campaigns
"Adrien is a colleague with whom we have led, among other things, a campaign that won the 2013 Favor'i de l'e-commerce of Fevad. The original communication operation carried out by Oscaro.com with the Disney studios for the release of the animated film Planes was distinguished by Fevad as the "best communication strategy" of 2013 by the jury of the 7th edition of the Favor'i de l'e-commerce. "
Couple highly ROItic digital campaigns with branded campaigns
Capture purchase intent...
60% of sales came from SEO and SEA. In the automotive parts market, the objective was to be in the top 3 positions on all possible keywords to capture purchase intent.
To make the investments profitable, the conversion rates of the campaigns and the website had to be optimized as much as possible thanks to very advanced analytics tools.
And develop the brand and the market
The brand had to be developed to give drivers confidence and to compete with car manufacturers. Numerous branding campaigns were launched like this innovative campaign launched in cooperation with Disney on all digital channels. (video below).