Training in the use of social networks

The Objectives of the LinkedIn Training

Post Effective LinkedIn Posts to Increase Your Visibility
Create an editorial calendar
Create and Optimize Your Business Page
Building Your Professional Network
Sending Effective Prospecting Messages
Use optimized automated lead generation tools

Make your request

Once we've received your request, we'll contact you with all the details: hours, course and training plan, prices, possible locations and dates. We can build a training plan tailored to your needs.

Validation of quotes and financing

Once you've received our quote, we'll work with you to validate the training dates and objectives. A financing plan is also available.

Group or company training

Training takes place on your own premises or on our premises with other learners. Several sessions may be necessary, depending on the level of training selected.

Duration and Structure of the LinkedIn Training Course

The training is organized into two sessions for a total duration of 8 hours. Class sizes range from 1 to a maximum of 4 participants.

The training is conducted exclusively in person.

For in-person sessions, they can take place at the client’s business location or at Digital 64’s offices.

Training Dates and Location

Trainer

Adrien de Lamazière, a digital marketing expert with over 15 years of experience in digital marketing.

The Content of the LinkedIn Training Course

1. Post effective LinkedIn posts to increase your visibility

Learn about the different types of posts
Create an effective post (text and image)
Identify the rules to follow

2. Create an editorial calendar

Identify the various possible topics for yourself and your business
Identify the best times to post

3. Create and optimize your business page

Create a Page for Your Business (and Optimize It)

4. Build Your Professional Network

How to Use the LinkedIn Search Engine
Identify the rules to follow when building your network
Sending the First Messages to Your Prospects

5. Send Effective Prospecting Messages

Identify the guidelines for a good outreach message (LinkedIn or email)
How to Write an Effective Prospecting Message and Follow-Up (LinkedIn or Email)

6. Use automated lead generation tools

Identify and test two automated lead generation tools
Implementation of a tool for lead generation

LinkedIn Training

LinkedIn is the most important social network for businesses.

Case studies, videos, exercises, and several modules are available to cover the key points needed to attract more customers through this social network:

– Definition and objectives of the social media strategy
– Creating and managing pages and profiles
– Sales engagement
– Advertising formats
– Creating and optimizing advertising campaigns

Training courses in Biarritz, Saint-Jean-de-Luz, Bayonne and Pau

We provide specialized training to businesses in the department (Biarritz, Saint-Jean-de-Luz, Bayonne, Pau, etc.) to help them better manage their LinkedIn presence.

We also offer advice to all entrepreneurs in the Pyrénées-Atlantiques through our guide and our free web marketing training course.

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Our Training Programs

Accompagnement IA

Accompagnements marketing

LinkedIn Training and Lead Generation to Boost Your Visibility

The Objectives of the LinkedIn Training

1 - Develop your skills

2 - Boost Your Visibility on LinkedIn

3 - Progress at your own pace