You may have noticed the proliferation of agencies over the past few years, and the demand is growing exponentially as more and more businesses realize they need help navigating an ever-changing digital world.
Given that search engines and social networks are open to any person or company producing content, strategic prowess is a necessity to stand out in a landscape of such saturated and competitive information and offerings.
It takes more expertise today than ever before, which is why experienced agencies are worth their weight in gold.
You may be wondering about the real differences between the multitude of terms for different agencies, the hired artillery that is supposed to take your business to the next level and generate more sales.
To start, let's sort out a web agency and a communications agency, two types of digital agencies that are often confused.
What is a communications agency?
The objective of a communications agency is to assist a company in developing its brand image and that of its products or services.
There are two types of communication that a communication agency must orchestrate for its clients:
Internal communication
Internal communication consists of informing and disseminating information to employees so that everyone is on the same page regarding the company's objectives.
For example:
- Publication of an internal journal
- Monthly magazines
- Intranet
External communication
External communication consists of developing the company's reputation among a targeted public in order to build customer loyalty and attract new customers.
For example:
- Website creation
- Commercial brochures
- Development of social networks
- Mailing
- Business cards
The communication agency develops a brand strategy taking into account parameters such as the budget, the sector of activity or the competition of the company.
What is a web agency (marketing agency)?
In the 90's, most web agencies were only specialized in creating websites.
Today, web agencies offer a wide range of services to provide a comprehensive marketing solution that is suitable for any project. This type of agency offers a multitude of skills in everything related to digital marketing.
A web agency can address different topics: SEO, design, ergonomics of a site ... As for a communication agency, the strategies are always tailor-made to fit the company's expectations.
The core competencies of a web agency
- Creation of an ergonomic and optimised website for more conversions
- Promote the site on several channels (Google Ads, Facebook Ads, LinkedIn Ads, newsletters)
- Graphic creation and design (logos, graphic charter, models, video...)
- Working on search engine optimization (SEO)
What is the difference in one sentence?
A communications agency is mainly concerned with conceptualising or improving the image of a brand and its offerings, whereas a web agency is supposed to put the brand and its offerings in front of the right people at the right time.
What
is confusing is that the services of some agencies overlap with other types of agencies, because no one wants to say "sorry, we can't" to their clients.
For example, there are communication agencies that can create a website for you, and web agencies that can do your branding, but each has its own strengths!
Each agency has its strengths (and weaknesses)
Any communications agency or web agency is only very good in one or two categories. They will be able to offer you other services, but perhaps at a slightly lower level of expertise.
This means that you need to know what you are looking for in order to find what you are looking for.
For example, at Digital 64, a web agency in the Basque Country, our speciality is customer generation, i.e. Inbound Marketing and Growth Hacking.
We sometimes create a few websites, but that's not our speciality. In most cases, we prefer to refer our clients to other agencies and offer them our services once the site has been created.
Digital 64 - Your Web Agency in the Basque Country
Now that we're here, if you're looking for a communication agency in the Basque Country, there might be a way that you were looking for a web agency in the Basque Country, but you didn't know it!
Contact us.
If you are really looking for a communication agency in the Basque Country, it is better to read this article, The 36 best web and digital agencies in Biarritz, Bayonne, Pau and in the 64.
The Digital 64 team