The SaaS software belong to an industry that is closely tied to the digital world. For these companies, it’s essential to develop effective digital strategies. In fact, if you’re still unsure about the best way to support your growth, we’ve compared the benefits of SaaS marketing through a web marketing agency versus a freelancer.
Developing a strategy tailored to the needs of SaaS companies requires a digital audit. This audit will help identify areas for improvement and provide a roadmap to follow.
Digital 64 would like to show you how an audit can help SaaS companies:
- optimize their digital marketing strategies
- improve their performance
Why and how should you conduct a digital audit?
The purpose of a digital audit is to identify your company’s strengths and weaknesses. The audit helps define a strategy to ensure the company’s growth.
Conducting an audit gives companies an outside perspective. It provides a comprehensive view of the health of their digital presence. Above all, it helps them determine the actions to take and the budget required.
It's the agency's best-selling service.
As part of the audit, Digital 64 will analyze various aspects of your business, including:
- Website (UX, content, design, responsiveness, etc.)
- SEO (blog, keywords, search engine rankings, etc.)
- Social media (Instagram, LinkedIn, Facebook, etc.)
- Social media ads (Facebook Ads, LinkedIn Ads, etc.)
- SEA (Google Ads, Bing Ads, etc.)
- Marketing Automation (CRM, email marketing, lead nurturing, etc.)
What tools are used to conduct a digital audit?
Digital 64 uses several tools to conductdigital audits of SaaScompanies. As a web agency, we have expertise in various areas of digital marketing. To take your own daily monitoring or analysis to the next level, feel free to check out our top 10 Chrome extensions for digital marketing, which perfectly complement the toolkit presented below.
SEO Audit Tools
First, Digital 64 uses a variety of tools to analyze companies' SEO:
- PageSpeed Insights: Analyzes website speed on mobile and desktop devices
- SE Ranking: analyzes tags, internal and external links, and images
- Screaming Frog: for analyzing how a website's pages are indexed
" To reach the top, optimize not only for search engines, but also for user experience and satisfaction. " – Barry Schwartz, CEO of RustyBrick
Tools for Auditing Website Statistics
Next, our agency analyzes the website’s key metrics. To do this, Digital 64 uses several tools:
- Google Analytics: analyzes various metrics for your website (conversions, traffic, etc.)
- Google Search Console: a tool related to SEO that allows you to analyze changes in website traffic
- Matomo: a competitor to Google Analytics
- SE Ranking (again): which provides various statistics on traffic trends
Tools for SEA Audits
After that, Digital 64 uses two tools to analyze your business's SEA:
- Google Ads: How to Retrieve All Data Related to Your Google Ads Account
- Bing Ads: How to Retrieve All Data Related to Your Microsoft Ads Account
Website Audit Tools
To assess the condition of your website, Digital 64 analyzes it from top to bottom. The goal is to provide an expert perspective on the matter.
Tools for Auditing Social Ads
Another key aspect of the audit is the analysis of social media campaigns. Digital 64 leverages various strategies:
- Meta Ads: which combines Facebook Ads and Instagram Ads campaigns
- LinkedIn Ads: An Essential Channel for Your B2B Campaigns
In addition to these tools, Digital 64 also analyzes your social media and email campaigns as needed!
A questionnaire and a one-hour interview are conducted with the designated person to:
- the business strategy
- the objectives
- marketing tests that have already been conducted
This comprehensive process, which takes about two days, allows us to develop an action plan for the client.
And once the digital audit is complete?
Once the analysis is complete, our teams develop a strategy based on the results of the digital audit.
Having worked with SaaS companies, Digital 64 already has processes in place. For example, we have supported Partakus (Foodtech) and Sensefuel (Search Commerce) in optimizing their digital performance. This expertise applies equally well to highly specialized business solutions, as we demonstrated with AnCodea for quality management.
The goal is to provide the company with a comprehensive system based on a marketing strategy. This strategy is built on four main pillars (see image below):
- a GROWTH pillar
- a pillar of CONVERSION
- a TRAFFIC pillar
- a BRAND pillar
It is by moving forward in close coordination across all these pillars that we will achieve the most effective results.
When it comes to customer acquisition, we choose to develop each digital channel gradually. The idea is to optimize the various channels simultaneously (SEO, SEA, social media, etc.). The goal is to ensure your company’s overall growth without relying on any single channel.
The action plan resulting from this audit therefore proposes the following:
- the first part of this strategy
- a schedule outlining priorities
- actions and the budget for the next 3 to 6 months
Read the testimonial below from Romain Codron, one of our first clients to have undergone this audit:
Once the strategy has been approved, it’s time to put it into action. Digital 64 will begin the process of growing your online business.
