Located in Irun, in the heart of the Basque Country, just a short walk from the French-Spanish border, Iturria has embodied local expertise in construction, interior design, and consulting for over 90 years. This family-owned business, passed down from generation to generation, has successfully adapted to the times while remaining true to its values: a personal touch, quality, and tailored support.
Today, Iturria is recognized as one of the leading players in the housing sector in the Basque Country. From kitchens to bathrooms, including construction materials, signage, and woodwork, the company offers a comprehensive range of solutions for sustainable construction and renovation.
1. A history deeply rooted in the region
Iturria is, above all, a story of heritage. It all began in the late 19th century with Ceferino Iturria Etxeberria, born in Lesaka in 1895. After a formative period in the United States, where he discovered the secrets of the construction industry, he returned to his homeland and founded Iturria in 1929 in Irun. Since then, four generations have followed one another, making Iturria a key player in the housing sector in the Basque Country.
Since its founding, the company has continued to grow, and today occupies more than 20,000 m², including 2,400 m² of exhibition space, offering visitors a true space for inspiration and discovery.
2. A wide range of options tailored to everyone's needs
What sets it apart Iturriais the breadth of its product range. Kitchens, bathrooms, ceramics, building materials, signage, home furnishings… Iturria covers all your construction and renovation needs.
What sets Iturria apart from other retailers is the breadth of its product range and its ability to provide turnkey solutions—from in-store consulting to installation—not to mention its local presence, which reflects its values of community engagement, essential for personalized co-creation.
👉 Custom Kitchens 🔪
Iturria offers a three-part program:
- Explore the available options in-store
- Custom Kitchen Design
- In-home installation by the Iturria teams
The kitchens designed by Iturria are crafted to suit every taste, lifestyle, and budget, with a focus on practicality, aesthetics, and sustainability.
👉 Bathrooms & Restrooms 🛁
Furniture, faucets, shower enclosures, bathtubs, and bathroom fixtures—every element is selected to combine design and performance. Each piece is designed to optimize space, blend seamlessly with the room’s aesthetic, and meet the demands of daily use.
Thanks to the expertise of Iturria’s consultants, every bathroom can be tailored to the technical constraints of the home (plumbing, floor space, accessibility), while taking into account the customer’s preferences and budget.
👉 Ceramics & Coatings ♦️
Collections of tiles and earthenware in a variety of styles—modern, timeless, or traditional—to enhance every room in the home. Iturria offers a wide range of textures, colors, and finishes to suit any decor, whether for a minimalist bathroom, a cozy kitchen, or a living room with a mineral-inspired aesthetic.
The available sizes go up to 3 meters, allowing you to play with scale and create unique visual effects.
👉 Construction Materials and Construction Site Equipment 👷
Iturria offers a wide range of products for construction professionals:
- Construction equipment, aggregates, rebar, etc.
- Insulation, partitions, roofing, ETICS systems, etc.,
- Prefabricated structures, signage, etc.
- Equipment, work clothes, etc.
In short, it’s a truly unique gold mine for artisans and entrepreneurs in the region.
👉 Solutions for the Home 🏠
Doors, cabinets, windows, floors, patios, heating systems… Iturria also offers products designed to enhance the overall design of your home, with a personalized approach.
Each solution is designed to blend seamlessly with your lifestyle and the constraints of your home, using high-quality, attractive, and durable materials. The goal: to provide optimal comfort in your daily life.
3. A team of specialists offering personalized advice
Iturria places personalized advice, active listening, and support at the heart of its strategy. With more than 28 specialists who are passionate about their respective fields, the Basque company prides itself on offering personalized, responsive, and precise support. This Basque strength is also what sets Iturria apart from other companies or groups in the same sector.
At Iturria, every project is carefully evaluated to align with the client’s wishes, while also taking into account the technical feasibility of each project and budgetary constraints, in order to make the most of the available space while offering a solution that will appeal to as many people as possible. This approach—which is both professional and considerate—makes Iturria a truly trusted partner for both individuals and professionals seeking quality, safety, and choice.
In short, Iturria’s mission is simple, and that’s what sets it apart: it’s not just about selling materials, butabout helping each of its customers create spaces that reflect who they are.
4. What's the connection to Digital 64?
To support its modernization efforts, Iturria chose Digital 64 as its digital partner toincrease its visibilityandenhance the appeal of its showroomto both local and cross-border customers. As a result, Digital 64 has assisted Iturria with various projects.
A redesigned, user-friendly website 👨💻
Having a website that is optimized, accessible, and easy for everyone to understand is essential. We therefore redesigned the architecture of their website to highlight their expertise, clearly present their full range of offerings, and make it easier for visitors to contact them or visit their store. This involved a complete redesign of the site, with a new information hierarchy, to make the user experience more enjoyable.
In addition, the website is available in three languages (French, Spanish, and Basque) to cater to the store’s entire customer base.
As a result, the Iturria website has become a powerful business tool aligned with the company’s values: clarity, guidance, and quality.
Ad campaigns targeting France 🇫🇷
Iturria’s location offers a great opportunity to attract customers from across the French border. The quality of the materials, competitive prices, and inspiring showroom should be enough to draw them in, but they still need to know about the store. Digital 64 has therefore implemented a geotargeted Google Ads strategy aimed at attracting these cross-border customers to the Irun store.
The result? Qualified traffic and increased visibility for targeted search queries relevant to the industry.
A Human and Sustainable Partnership
Working with Iturria is also about shared values:
- Strong local roots 📍
- A Human Connection 🤝
- A commitment to growing together 📈
At Digital 64, we are proud to support local businesses—which embody genuine regional expertise—in their digital transformation and local customer acquisition strategies.
Want to visit their showroom ? Head to Irun, just a stone's throw from the border!
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