We're delighted to introduce you to our latest client: Expose. Based in Paris, the Expose team enables you to deploy marketplaces specialized in the online distribution of stand design services (technical, furniture, decoration, visibility) and generate additional sales for your event.
Introducing Expose
Expose 's service involves helping event organizers create their own event marketplace. They propose to set up an online platform dedicated to the event, where participants can access a variety ofcomplementary options toenhance the event experience.
By offering these complementary services, organizers have the opportunity to generate additional revenue, which can help boost overall event sales.
Focus on services
1- Activating a marketplace :
Expose Your Event provides online platforms for a wide range of event-related products and services . Attendees can order these products and services directly via the marketplace, offering a simplified purchasing experience.
By combining an expanded offer and a user experience adapted to digital uses, this approach aims to increase the average order basket and generate additional sales for the event.
2- Exhibitor areas :
Exhibitor areas offer a centralized online platform where exhibitors can interact with the event organizer and manage all aspects of their participation. Customer areas transform the traditional event technical guide into a digital version, accessible online to exhibitors.
These customer areas integrate all the functionalities required for online event preparation, eliminating the need for PDF documents and multiple points of contact. All interactions, from the integration of regulatory content to the electronic signature of documents and verification of plans, take place centrally online.
Exhibitors can fill in online forms to provide the required technical information, simplifying the data collection and management process. They can also submit proposals, and organizers can validate endowments online, facilitating communication and resource management for the event.
3- Customer support :
The exhibitor service team is based in Paris, and comprises project managers specialized in events, who receive regular training in customer relations.
Members of this team respond to exhibitors' requests and questions, providing personalized advice to help exhibitors choose the services and options best suited to their needs. On request, the team can travel to the event site to assist exhibitors during set-up, offering direct, hands-on support.
4- Catalog enrichment :
Expose Your Event usespurchasing behavior analysis to understand customer expectations and recommend supplier catalogs tailored to their needs.
They identify and reference new suppliers who are adapted to the specificities of the event industry, seeking to complement the historical suppliers already in use. The Expose team will negotiate preferential conditions with these new suppliers, which can benefit both event organizers and participants.
By integrating these new suppliers, the company enables event organizers toexpand their catalog offering with a single click, offering a wider variety of products and services to their customers.
5- Marketing activation :
Expose 's marketing team is in charge of managing campaigns for event-driven marketplaces. The operational marketing team uses CRM data to design and implement targeted marketing campaigns aimed at increasing transactions on event marketplaces.
They take charge of data analysis, advertising message creation and distribution, while ensuring consistency with the event's visual identity .
6- Administrative management :
Expose simplifies the administrative management of online sales by handling invoicing, digitizing sales and marketing processes, and providing a customized dashboard for monitoring marketplaces.
This service enables event organizers to concentrate on their core business, while ensuring efficient, transparent management of their online sales operations.
An overview of the Expose Your Event service
Thanks to their various services, event organizers benefit from a trusted partner for setting up their event marketplace.
The Expose team simplifies the management of your events, allowing organizers to focus on the essentials. With a comprehensive range of services, including administrative management, marketing activation and customer support, Expose offers an integrated solution to maximize the success and profitability of all your events.
By combining technical expertise and a personalized approach, they are the ideal partner to turn organizers' visions into reality, while offering participants an exceptional experience.
How does Digital 64 support the Expose team?
Digital Marketing Audit and Consulting: Provides a complete analysis of their current system and what they've tested in the past, giving them a comprehensive report to optimize their marketing and come up with new ideas. Thanks to our offer including A/B Testing, Marketing Automation, Copywriting and Web Analytics, we activate the different levers that will enable them tooptimize all their marketing levers.
Website optimization: This service aims to improve the overall performance of their site by implementing user experience, SEO, conversion and navigation strategies, with the aim ofincreasing their traffic, leads and customer satisfaction.
Other subjects are to come, here are the details of these future services.
SEO optimization: Thanks to our SEO audit, we can optimize their SEO strategy to make their site easier to find on search engines, which helps establish initial contact with potential customers and builds trust. We offer a support plan including technical and ergonomic optimizations, content creation and the use of in-house hacks to boost your natural traffic.
Advertising: This service includes the creation and management of targeted advertising campaigns on Google Ads. It's a paid strategy to effectively promote Expose Your Event by displaying relevant ads to their audiences. These ads help to reach potential customers, boost visibility and encourage contact.
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Contact us to discuss what we can do for your company.