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Toucan Toco Case Study - SaaS Data Visualization Software

+3,000 leads, 1,000 MQLs, and 300 QSOs
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digital 64 customer reviews
5/ 5
According to +50 Google and Yellow Pages reviews
toucan toco

Launch a B2B acquisition program on an average basket of several thousand euros  

With Toucan Toco, the challenge was the sales cycle. With an average shopping basket of several thousand euros, we had to coordinate closely with the sales teams to provide them with the best possible leads, which were then transformed into MQLs (Marketing Qualified Leads) and QSOs (Qualified Sales Opportunities).

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Toucan Toco is looking to develop its brand awareness as part of its digital growth.

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toucan toco website

A 2-stage campaign

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Marketing Steering, Tools and Analytics

- Implementation of Growth Marketing tools (Analytics, Marketing Automation, data connectors...)

- Regular A/B Testing of site and marketing campaigns

- Budget & Analytics management

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Optimizing B2B Inbound Marketing

- Operational management of paid and SEO campaigns in over 5 countries (France, Netherlands, Spain, Italy and USA)

- Website and blog management and conversion rate optimization

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The opinion of Florent Verney - Head of Marketing at Toucan Toco

florent verney
customer reviews

<span data-metadata=""><span data-buffer="">« Un vrai expert du digital. »

Adrien is a real digital expert, always positive and ready to roll up his sleeves.
He has effectively managed digital acquisition for Toucan Toco in France, the Netherlands and the US, from traffic issues (LinkedIn, Google, Facebook, etc.) to on-site conversion. He also managed the tools, tracking, automation and analytics aspects of complex B2B issues.

<span data-metadata=""><span data-buffer="">Florent Verney<span data-metadata="">

Head of marketing - Toucan Toco

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