Toucan Toco Case Study - SaaS Data Visualization Software

+3,000 leads, 1,000 MQLs, and 300 QSOs

5/ 5

According to +50 Google and Yellow Pages reviews

B2B SaaS and a complex purchasing cycle

With Toucan Toco, the challenge was the sales cycle. With an average shopping basket of several thousand euros, we had to coordinate closely with the sales teams to provide them with the best possible leads, which were then transformed into MQLs (Marketing Qualified Leads) and QSOs (Qualified Sales Opportunities).

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The problem?

Toucan Toco is looking to develop its brand awareness as part of its digital growth.

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A 2-stage campaign

« Un vrai expert du digital. »

Adrien is a real digital expert, always positive and ready to roll up his sleeves.
He has effectively managed digital acquisition for Toucan Toco in France, the Netherlands and the US, from traffic issues (LinkedIn, Google, Facebook, etc.) to on-site conversion. He also managed the tools, tracking, automation and analytics aspects of complex B2B issues.

Florent Verney

Head of marketing - Toucan Toco

Toucan Toco Case Study - SaaS Data Visualization Software

Launch a B2B acquisition program on an average basket of several thousand euros

A 2-stage campaign

Marketing Steering, Tools and Analytics

Optimizing B2B Inbound Marketing

The opinion of Florent Verney - Head of Marketing at Toucan Toco

<span data-metadata=""><span data-buffer="">« Un vrai expert du digital. »

<span data-metadata=""><span data-buffer="">Florent Verney<span data-metadata="">

How about a meeting?

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