Case study: Oscaro - Car parts

+ 150% more visits and 100% more sales

5/ 5

According to +50 Google and Yellow Pages reviews

Capturing purchase intent...

60% of sales came from SEO and SEA. In the auto parts market, the objective was to be in the top 3 positions on all possible keywords to capture purchase intent. To ensure a return on investment, conversion rates for campaigns and the website had to be optimized as far as possible, using advanced analytics tools.

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Brand and market development

The brand had to be developed to give drivers confidence, and to compete with car manufacturers. Numerous branding campaigns were launched, such as this innovative campaign launched in cooperation with Disney on all digital channels.

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A 2-stage campaign

"An award-winning campaign

Adrien is a colleague with whom we worked on a campaign that won Fevad's Favor'i de l'e-commerce award in 2013. The original communications operation carried out by Oscaro.com with Disney Studios to mark the release of the animated film Planes was singled out by Fevad as the "best communications strategy" of 2013 by the jury of the 7th edition of the Favor'i de l'e-commerce.

Miguel Paulic

Head of PR, 360 & Off Media - Oscaro

Case study: Oscaro - Car parts

Combining highly ROI-oriented digital campaigns with branded campaigns

A 2-stage campaign

Marketing Steering, Tools and Analytics

Acquisition campaign management

The opinion of Miguel Paulic - Head of PR, 360 & Off Media

"An award-winning campaign

Miguel Paulic

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