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Case study: Oscaro - Car parts

+ 150% more visits and 100% more sales
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digital 64 customer reviews
5/ 5
According to +50 Google and Yellow Pages reviews
oscaro case study

Combining highly ROI-oriented digital campaigns with branded campaigns

60% of sales came from SEO and SEA. In the auto parts market, the objective was to be in the top 3 positions on all possible keywords to capture purchase intent. To ensure a return on investment, conversion rates for campaigns and the website had to be optimized as far as possible, using advanced analytics tools.

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Il fallait développer la marque pour donner de la confiance aux conducteurs et se battre contre les constructeurs auto. De nombreuses campagnes branding étaient lancées comme cette campagne innovante lancée en coopération avec Disney sur tous les canaux digitaux.


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Site web Oscaro

A 2-stage campaign

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Marketing Steering, Tools and Analytics

- Digital marketing budget of several million euros

- Analytics management for France, Spain and the USA

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Acquisition campaign management

- Paid campaigns, SEO and Display management

- Management and development of the Oscaro brand on digital with dedicated campaigns

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The opinion of Miguel Paulic - Head of PR, 360 & Off Media

Miguel Oscaro
customer reviews

"An award-winning campaign

Adrien is a colleague with whom we worked on a campaign that won Fevad's Favor'i de l'e-commerce award in 2013. The original communications operation carried out by Oscaro.com with Disney Studios to mark the release of the animated film Planes was singled out by Fevad as the "best communications strategy" of 2013 by the jury of the 7th edition of the Favor'i de l'e-commerce.

Miguel Paulic

Head of PR, 360 & Off Media - Oscaro

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