MyTower: digitalize your transport operations
The Digital 64 team is proud to support a new customer in the logistics sector: MyTower.Â
Transportation is an essential part of the global economy. It enables goods and people to be transported from one point to another, contributing to economic growth and the development of trade.
Against a backdrop of increasing globalization, transport companies are facing new challenges, including international competition, increasingly complex regulations and pressure to cut costs.
To meet these challenges, transport companies need to digitize. Digitization enables companies to increase efficiency, reduce costs and comply with regulations.
MyTower: a pioneer in the digitalization of transport
MyTower a French technology company providing software solutions for the digitization of transport operations. The company was founded in 2014 by a team of experts in transport, customs and international trade.
MyTower is a publisher of TMS (Transport Management System) and GTM (Global Trade Management) platforms and software for shippers.
The MyTower solution offers a suite of modular software solutions that can be adapted to customers' specific needs. These solutions cover the entire lifecycle of transport operations, from planning to execution, including customs andtrade compliance issues.
MyTower solutions
MyTower solutions are designed to help transport companies :
- Improve the efficiency of their operations: their solutions enable transport companies to plan, monitor and optimize their operations more effectively.
- Reduce costs: their tool enables transport companies to cut costs by automating tasks and optimizing processes.
- Comply with regulations: MyTower enables transport companies to comply with transport and international trade regulations.
The benefits of digital transport
The digitization of transport offers many advantages to transport companies, including :
- Better visibility: their tool gives transport companies better visibility of their operations, enabling them to make better decisions.
- Better communication: MyTower facilitates communication between the various players in the supply chain, improving coordination and efficiency.
- Augmented safety: digital solutions can be used to improve the safety of transport operations, for example by enabling vehicles to be tracked in real time.
The collaboration between Digital 64 and MyTower
MyTower called on the Digital 64 team for its digital strategy. MyTower needed a 360-degree digital strategy from our teams.
The aim was toidentify high value-added action points, create an Inbound Marketing strategy and then implement lead generation campaigns.
To support them, we are rapidly putting in place a number of actions, including :
- Website optimization to improve conversion ratesÂ
- Setting up a natural referencing strategy
- Launch personalized advertising campaigns
- Creating educational and commercial content
If you too need help with your digital strategy, don't hesitate to call on Digital 64.