Acquisition management with SEA focus
Companeo - B2B Marketplace
Over 3000 leads - +41% ROI
Marketing Management, Tools and Analytics
- Implementation of Growth Marketing tools (Analytics, Marketing Automation, data connectors...)
- Regular A/B testing on the website and marketing campaigns
Optimize B2B Lead Acquisition
- Management of Paid and SEO campaigns in 4 countries (France, Netherlands, Belgium, UK)
- Acquisition mainly via Google Ads and launch of new digital channels
Get the best possible B2B leads at the best possible price
Market place with many themes
The management of sponsored links campaigns was the biggest challenge with dozens of campaigns on many B2B themes: insurance, automotive, accounting, business creation, human resources...
To optimize the profitability of each campaign, it was necessary to optimize each campaign and to manage analytics well.
Finding new advertising channels was also an important issue to avoid "search" dependency.